UX Design

High-fidelity homepage design for ecommerce fashion website.

UX Designer
Art Direction

My client, YoogisCloset.com was in the beginning stages of gathering data for a homepage redesign when they approached me for feedback on their commissioned UX review and preliminary UX design.

The objectives of a new homepage design from the client:

  • Widen the page while retaining fully Responsive Design
  • Do away with dated gradients of current design. Replace with simple design that highlights photography and merchandising opportunities
  • Top headline text will be editable in admin and rotate messages
  • Homepage should focus on our value proposition messaging and tell our clients a story – hero shot, why should you buy from us, why you should sell to us, curated products for more custom merchandising opportunity.
  • The homepage needs to include Social Proof. We want to rotate customer pics/testimonials with press clips. Also include latest Instagram posts.

Existing Homepage

My client approached me to take a stab at a second round of design for the homepage. Their commissioned UX design laid out the basics of their requests, but they wanted to see my take on the homepage. I wanted to go for a clean, modern look with a lot of room to merchandise the page. Many design features I presented can be made updated in Magento CMS without the use of a developer or designer, so the page can be updated more often. My design is below.

Some things to note about this design:

  • I used the Google Font Open Sans, which loads quickly and looks more modern
  • The products in the “Why shop with Yoogi’s” section can be changed out regularly
  • I included a section for client testimonials for even more social proof
  • The merchandising blocks in the bottom section allow for more merchandising opportunities to appeal to more of our shoppers.

Homepage Redesign

Homepage redesign for YoogisCloset.com