UX Writing Case Study

High-fidelity wireframe homepage design for ecommerce fashion website.

Role
UX Writing and Design
For
Copywriting
Type
Copywriting
URL
YoogisCloset.com

THE CHALLENGE
My client, YoogisCloset.com was in the beginning stages of gathering data for a homepage redesign when they approached me for feedback on their commissioned UX review and preliminary UX design.

THE GOAL
The objectives of a new homepage design from the client:

  • Widen the page while retaining fully Responsive Design
  • Do away with dated gradients of the current design. Replace with a simple design that highlights photography and merchandising opportunities
  • Top headline text will be editable in admin and rotate messages
  • Homepage should focus on our value proposition messaging and tell our clients a story – hero shot, why should you buy from us, why you should sell to us, curated products for more custom merchandising opportunity.
  • The homepage needs to include Social Proof. We want to rotate customer pics/testimonials with press clips. Also, include the latest Instagram posts.
  • Visually appealing design to use custom photography of our products

BEFORE

THE PLAN
My client approached me with a rough wireframe of a new design and they wanted to see my take on the homepage. My goal was to go for a clean, modern look with a lot of room to merchandise the page for additional sales opportunities. Many design features I presented could be made updated in Magento CMS without the use of a developer or designer, so the page can be updated more often. My design is below.

Some things to note about this design:

  • I used the Google Font Open Sans, which loads quickly and looks more modern
  • The products in the “Why shop with Yoogi’s” section can be changed out regularly
  • I included a section for client testimonials for even more social proof
  • The merchandising blocks in the bottom section allow for more merchandising opportunities to appeal to more of our shoppers.

AFTER REDESIGN

Homepage redesign for YoogisCloset.com